Silvia L. Coulter
(978) 526-8316 – office
(617) 697-4869 – mobile
scoulter@lawvisiongroup.com
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Ms. Coulter is a Co-founding Partner of LawVision Group and leads the firm’s Client Development and Strategic Growth Practice. Law firms rely on Silvia’s substantial experience in collaborating with them on their business development and key client retention and growth strategies, client service strategies and process improvement initiatives. Prior to co-founding LawVision Group, Silvia chaired the Client Development Practice at Hildebrandt. Silvia is a recognized leader in law firm business development strategy and is a frequent speaker at legal industry conferences, and law firm retreats. Silvia has spent twenty years as a consultant to the industry and has served as chief marketing and business development officer at two Global 50 firms. She is an adjunct faculty member of the Law Firm Management Master’s Degree Program at the George Washington University College of Professional Studies.
Key Service Areas:
Client Retention and Growth Planning/Strategic Account Management
Business Development Skills Training and Coaching
Client Feedback Interviews
Process Improvement, Legal work Re-engineering and Client Service Improvement
Retreats and Meetings Facilitation and Presentations
Mergers & Acquisitions - Candidate Firm Analysis; Business Development Analysis
Marketing and Business Development Firm Wide Audits
Recent Representative Experience
Developed and conducted a SAM (Strategic Account Management) program to refine a firm's overall key client strategy. This included developing an overall framework for team leaders; team members; meeting agenda; training and overall plan goals, measures and outcomes. Helped the firm to drive upwards of 25% increase in overall revenue from its specific target clients.
Assisted a global 25 firm with its client retention and growth strategy by conducting a series of senior-level customized client feedback interviews to strengthen the firm's client retention and growth opportunities.
Successfully launched a legal process improvement project for a firm's most significant practice group. This included legal work re-engineering; a strategic sales plan for reaching out to target clients with a new value proposition and overall pricing strategy.
Conducted marketing audits for several global 100 firms. Developed new roles, responsibilities and an overall more comprehensive sales and marketing organization to provide stronger support to its global offices.
Helped partners to deliver over $3 million in new revenue through a 12-month senior partner sales coaching program.
Conducted a business development analysis for two merging firms which resulted in mapping a view of the merged firm's key clients and key target markets.
Professional Associations, Achievements & Organizations
Board member and Co-founder, The Legal Sales and Service Organization (www.legalsales.org)
Fellow, College of Law Practice Management
2010 Inductee, Legal Marketing Association Hall of Fame Award
2007-2009 Committee Member, ABA Law Practice Management, Women Rainmakers Section
2005-2007 Elected Board Member, American Society of Gastrointestinal Endoscopy Foundation
2005-2007 Elected Board Member, Patriots’ Trail Girl Scouts
2001 Elected President, Legal Marketing Association (National) (www.legalmarketing.org)
Books and Editorial Boards
The Women Lawyer's Rainmaking Game, published by Thomson Reuters/West Legal Education
Editorial Board Member, Marketing for Lawyers, ALM publication
Law Firm Partnership and Benefits Report, Editor-in-Chief, 1999-2012, ALM Publication
Editorial Board Member, Practice Innovations, published by Thomson/West
Advisory Editor, "Smart Decisions," Summer/Fall, 2006 and 2007 editions
Editorial Board Member, Law Firm Inc., 2001 through 2007, published by ALM
Articles
Process Improvement and the Legal Work Product, Practice Innovations, March 2013
Sharpening Your Law Firm’s Go-To-Market Sales Strategy, with James Cranston, LawVision Newsletter, January 14, 2013
Voice of the Client: Are You Listening; Marketing the Law Firm, August 2012
Tips to Propel Your Business Development to the Next Level; Legalsales.org, June, 2011
Effective Client Research, Co-Author, April, 2011, Practice Innovations
Process Improvement, A Practical Overview, Q1, 2010, Practice Innovations
Outpacing the Downturn with Innovation and Forward Focus, ABA Law Practice, March/April, 2009
Grow Your Large Clients: Tips for Retention and Cross-Selling, ABA Law Practice, January/February, 2009
Small Firms and Big Litigation, ABA GP SOLO, January/February 2009
Productizing the Firm’s Services, Build the Brand and Live the Brand, Practice Innovations, Fall, 2008
Evolving from Law Firm Marketing to Business Development--Hitting Its Stride in 2007, Practice Innovations, Thomson/West, January, 2007
Tuning Your Firm to C and Orchestrating Results for Innovation, College of Law Practice Management, online library, June, 2006
ROI…Who’s Accountable and Who’s Counting? LMA Strategies, November/December, 2005
CRM, Law Technology News, October 2005
Politically Speaking….The Intersection of Marketing and IT and Making it Work, Law Firm Inc., April, 2005
The Role of Competitive Intelligence within Business Development, Practice Innovations, Thomson/West, Spring, 2005
Building the Best Team: The Relationship between Marketing and Information Resources, Practice Innovations, Thomson/West, Spring 2004
The Grass is Greener, Law Firm Inc., Fall, 2003
Presentations
Thomson Reuters/West Legal Ed, Marketing Partner Forum, “Marketing and Business Development Study Results,” January 2013
ALA, Chicago Chapter; Author Series: Refining Your Firm’s Sales Strategy,” October, 2012
Florida Association of Women Lawyers (FAWL) Annual meeting, June, 2012
ALA Annual Conference; The Evolution of Marketing and Business Development Departments to Meet New Challenges, April, 2012
Marketing Partner Forum, 2012 Marketing and Business Development Trends Research Study Results (2nd Annual)
ALA, New England Chapter, Improving Profits: Process Improvement and Its Role in the Legal Workplace. November 2011
New York City Bar, "Alternative Billing: What is it and Why Does it Matter?", Panelist, June 6, 2011
LSSO's RainDance Conference 2011. "Coaching the Rainmaker: A Live Coaching Session".
Center for Competitive Management, Webinar, "New Law Firm Leaders for the New Normal: Are you Prepared?", May 6, 2011
Hildebrandt Institute Virtual Seminars, "Social and Digital Media," Moderator, April 2011
Marketing Partner Forum, 2011 Marketing and Business Development Trends Research Study Results
Legal Marketing Association, March 2010, co-presenter: “Tactical Strategies for Integrating the Marketing and Business Development Department with Overall Firm Strategy”
Marketing Partner Forum, January, 2010, co-presenter: “Strategic Account Management: Beyond the Basics”
Hildebrandt Institute Virtual Seminars, “Lean Sigma for Law Firms”, November, 2009
Hildebrandt Institute Virtual Seminars, “The COO’s Role In Driving Revenue Through Key Account Management.” November, 2009
Legal Marketing Association, New England Chapter, Annual Meeting, Moderator, General Counsel Panel, November 2009
Legal Marketing Association, Nashville and Birmingham Chapters, “Connecting Costs to Value through Strategic Account Management” Fall 2009
Association of Corporate Counsel, Northeast Chapter, Summer, 2009; “Adding Value Through Effective Pricing Strategies” Fall 2009
ABA 2008 Law Practice Management Women Rainmakers Mid-Career Meeting: "Retaining and Growing the Firm's Top Clients." September, 2008
Lex Mundi Annual COO Meeting: "The COO's Role in Business Development and Driving Revenue." July, 2008
Marketing Partner Forum, Panel Moderator: Women Clients Speak, January 2008
West Legal Works Webcast: “The Road to Equity Partner for Women Lawyers,” December, 2007
ABA Women Rainmakers Mid-Year Meeting, Puerto Rico, October, 2007
ALA Region I Annual Meeting, Marketing and Business Development Strategies for the Mid-Size Firm, Delaware, October, 2007
Lexis/Nexis Business Development for Women Lawyers, luncheon keynote, Philadelphia, PA, September, 2007
Public Relations and Business Development: Truths and Myths, co-presenter, West Legal Education/Legal Works Webinar, June, 2007
Selling Diversity, Practicing Law Institute, NY, June, 2007
What’s Hot with Law Firm Marketing and Business Development, US Law Firm Group, May, 2007
The Intersection of Professional Development and Business Development, co-presenter, LMA 2007
Women Rainmaking: The Clients Speak; Building your book of business, a no-nonsense approach, GC panel moderator, West Legal Works Webinar, February, 2007
Women Rainmaking: Steps to Success, Keynote, AIPLA Women Lawyers Committee, New
Beyond Diversity 101; Practicing Law Institute, New York, GC Panel Moderator, October, 2006
Navigating the Puddles of Rainmaking, Webinar Keynote, Interlaw Women Lawyers, September, 2006
Getting Your Business Development Strategy UnStuck, keynote speaker and GC panel moderator, Lex Mundi
International, Women Lawyers’ annual meeting, September, 2006
Panel Moderator, NY City Bar; Women Rainmakers Panel and Clients panel, April, 2006
Education
M.S., Law Firm Management, George Washington University, 2010
Six Sigma Green Belt, 2007
Certified Facilitator, McNellis Planning, 1998
Strategic Planning Certification, Executive Education, Babson College, 1998
B.S.B.A., Marketing, cum laude, Northeastern University, 1984
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